What is Blogging?

BLOGGING:

A blog or weblog may be a web platform publishing so-called blog content. A blog could even be the work of 1 person or jointly operated by a gaggle of people , and bloggers tend to use content management systems or blog software such as WordPress, Blogger, or Joomla. The blog environment is known as the "BLOGOSPHERE".

There are differing types of blogs – the spectrum ranges from online diaries to blogs on particular subjects and company blogs. Most blogs have a thematic focus, like travel, fashion or recipes, and much of professional discussions blogs became established as a recognized online media resource. As well as private users, many companies have discovered blogging and use corporate blogs as a tool to talk with their readers.

There are no creative limits when writing blogs.

WHAT IS A WEBLOG?:

Blogs first emerged within the ‘90s once they resembled online diaries. Since then, the amount and sort has continued to extend worldwide.

According to NM Incite, there are 173 million indexed blogs in October 2011, and in April 2014 alone, the blogging platform Tumblr claimed to possess 182.5 million listed blogs.

The motives for blogging range from the enjoyment of writing to the supply of data and therefore the identification of emerging trends.

Blog topics vary from travel to cooking. Fashion blogs a bit like the Sartorialist also enjoy great popularity.

Corporate blogs are strategic tools during a company’s marketing mix, and their aim is to purposefully represent and communicate the interests of the corporate . Such e-commerce companies develop a blog to reinforce their online store beyond basic Product Description content, often including tips and advice. In addition, there's a trend to create so-called corporate Magazines like Coca Cola’s ‘Journey’.

Blogs are frequently posted and at high volumes. According to the IACP Center For Social Media, 3 million new blogs come online monthly .

Reader interaction is additionally a daily feature of blogs, so a blog will usually have a comment function.

TIPS FOR WRITING A GOOD BLOG:

Bloggers don't necessarily have a journalistic background, therefore the quality of blogs are primarily distinguished by the advantages for the reader.

Successful blogs typically include the following: personal experience, insider tips, high-quality and valuable information, authenticity and a singular style.

Because blogs often contain original ideas and personal experiences, they're frequently written from first-person perspective to supply them a personal touch.

In addition, effective blog articles are:

1) Distinctive, having unique content

2) Addressed to a target group

3) Informative rather than promotional

4) Well-prepared, with images, info-graphics and videos

5) Accurate

6) Clear and intelligible

7) Well-structured, using paragraphs and subheadings

8) Helpful

9) Precise and focused

10) Lively and entertaining

11) Easily readable, preferably without nested sentence constructions

12) Search engine optimized

As a rule, the tone and elegance of blog texts tend to be informal, and colorful language can make it easier to supply content that the reader will remember.

CONCLUSION:

Since the arrival of blogs, the amount of online journals has significantly increased worldwide. Private bloggers write down their own thoughts and share their ideas and experiences with their readers.

Amateur and professional copywriters develop blogs on particular topics and make a reputation for themselves. Companies prefer to develop their own company blogs to extend their brand presence, position themselves as experts and retain customer loyalty.

Successful blogs are authentic, unique and specialize in the audience .